

They literally publish their methodology and scoring system.
https://mediabiasfactcheck.com/methodology/
So they do say exactly what their criteria is, and how it is scored. None of that is buzz words, it’s just a summary that fit in a few sentences. You can look at the full methodology if you want more than just that small bullet description.
I’m not saying that you have to agree with their scoring, or that it is necessarily accurate. I just think if you’re going to critique a thing, you should at least know what you’re critiquing.
There is definitely some subjectivity. Language isn’t something that is easily parsed and scored. That is why they give examples on the actual report about the kind of biased language they saw, or whatever other issues led to the score given.
I don’t think they mean for their website to be the end all bias resource. More of a stepping off point for you to make your own judgments.